1. Information Collection and Use

General
* Exuve.com does not require that you register in order to view its products or User comments. Registration is required to use certain interactive features such as posting comments, participating in the blog forums, and in order to submit ideas and participate in competitions.
* Exuve.com collects personal information when you register with Exuve.com, when you visit the Website, when you make a purchase, or any time you provide information to Exuve.com about yourself. Exuve.com may combine information about you that we have with information we obtain from business partners or other companies.
* When you register, we ask for information such as your name, email address, and other personally-identifying information (“Personal Information”). When you register with Exuve.com and sign in to our services, you are not anonymous to us.
* Exuve.com automatically receives and records other non-personally-identifying information (“Non-Personal Information”) on our server logs from your browser even if you do not register with Exuve.com, for example, your IP address, Exuve.com cookie information, and the pages you visit.
* Exuve.com uses Non-Personal Information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.
Children Under 13
* Exuve.com is committed to protecting the privacy of children. Exuve.com does not knowingly or intentionally collect personal information online from children under the age of 13.
* If Exuve.com learns that personally identifiable information of persons under 13 years of age has been collected on Exuve.com without verified parental consent, then Exuve.com will take the appropriate steps to delete this information.

2. Information Sharing and Disclosure

* Exuve.com does not rent, sell, or share Personal Information with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
- We provide the information to trusted partners who work on behalf of or with Exuve.com under confidentiality agreements. These companies may use your Personal Information to help Exuve.com communicate with you about offers from Exuve.com and our marketing partners. However, these companies do not have any independent right to share this information.
- We provide Non-Personal Information to interested third-parties for purposes of understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website.
- We use both your Personal Information and certain Non-Personal Information to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.
- We may share Personal Information in response to subpoenas, court orders, or other forms of legal process, or to establish or exercise our legal rights or defend against legal claims.
- We may share Personal Information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Exuve.com’s Terms of Use, or as otherwise required by law.
- We may transmit Personal Information if Exuve.com is acquired by or merged with another company. In this event, Exuve.com will notify active known users if there is a need to change this Privacy Policy based on an Exuve.com acquisition or merger.
- In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, we may not be able to control how your personal information is treated, transferred, or used.
* Keep in mind that any personal information, or comments that you voluntarily disclose on the Website, for example on comment pages, or on the blog forums, becomes publicly available. Your account name is displayed to other Users when you send and/or post messages through the Website.

3. Cookies and Web Beacons

* Exuve.com may set and access Exuve.com cookies on your computer. You may disable these cookies within your browser, but some portions of the Website may require that your Exuve.com cookies be enabled.
* Exuve.com lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Exuve.com’s cookies.
* Exuve.com may use web beacons in connection with e-mails sent to Exuve.com users, to let us know whether and when the email wasopened. No personal information is transmitted through web beacons.

4. Confidentiality and Security

* Exuve.com uses commercially reasonable technical safeguards to preserve the integrity and security of your Personal Information. We cannot, however, ensure or warrant the security of any Personal Information you transmit to Exuve.com and you do so at your own risk.
* We limit access to Personal Information about you to employees who we believe reasonably need to come into contact with Personal Information to provide products or services to you or in order to do their jobs.

5. Your Ability to Edit and Delete Your Account Information

* You can edit your Exuve.com account information at any time by visiting your account profile page.
* We reserve the right to use your Personal Information in order to send you certain communications relating to the Exuve.com service, such as service announcements, and administrative messages, that are considered part of your Exuve.com account, without offering you the opportunity to opt out of receiving them.
* You can deactivate your Exuve.com account at any time by canceling your account on the account profile page.

6. International Users

If you are a User accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law and this Privacy Policy as incorporated in our Terms of Use, you will be transferring your Personal Information into the United States and you consent to that transfer.

7. Changes and Updates to this Privacy Policy

Exuve.com may update this policy at any time in its sole discretion and without prior notice. We will strive to notify you about significant changes in the way we treat Personal Information by sending a notice to the primary email address specified in your Exuve.com account and/or by placing a notice on the Website.
This Privacy Policy was last modified: September 3rd, 2008.

Let’s face it, everything looks good on Natalia Vodianova—seen here in Paris on her way to launch the lingerie line she designed for Etam—even stirrups, which haven’t been in since the model was back in Russia selling fruit. What do you think of the next big leg trend? Are you planning to go along for the ride—yea or nay?

Leather was everywhere on the Fall runways—witness, to name a few trends, leather leggings, elbow-length leather gloves, over-the-knee leather boots, leather motorcycle jackets. That’s a lot of leather! But Maiden Art is dishing out the skins in smaller doses. The Italian brand’s latest jewelry collection has a leather leitmotif: The material shows up laser-cut and pleated on reversible collars, folded origami-style on gift-bow brooches and rings, and sculpted into small and large pendant roses. And that’s just for starters. Maiden Art designers Maristella Colombo and Gabriele Negri have worked plenty of leather into their apparel this season as well—notably, the jersey leggings with glossy leather ankle bows seem like a must-have. But the fixation on hides isn’t keeping Colombo and Negri from hunting larger game, as it were. Negri doubles as a musician and sound designer, Colombo as a photographer and video artist, and their plans for Maiden Art’s future include a concept store in Milan (a pop-up is planned for later this year), an experimental record label, a magazine, and perhaps a line of interior design products. “When we founded Maiden Art in 2006, we knew we wanted to bring all our experiences to it,” explains Colombo. “We wanted to create a brand that was not only about clothes, and fashion, but open to other artistic areas, too.” Not that the designers are letting ambition blind them to more fundamental things. “We used so much leather because we like its soft touch,” Colombo says. “And it’s interesting to mix with silver.”

It’s no secret that I’m a major fan of Dasha Zhukova, the Moscow-born, California-raised beauty who has founded a museum, launched a fashion label, and was recently named the new editor of Pop—all before the age of 28. Here in Moscow, I’ve met another Russian stunner who’s a master at multitasking (and, like Zhukova, has a closet full of Balmain). Meet Aizel Trudel. The daughter of a Russian diplomat, Trudel grew up all over the world and developed an obsession with fashion that she’s put to good use: She now operates a collection of stores in Moscow, including two Louboutin shops, two Diane von Furstenberg stores, the Marc Jacobs boutique and another for Marc by Marc, a J. Mendel location, and five Aizel stores of her own, which were the first to stock the likes of Proenza Schouler and Balmain in Russia. And it looks like that’s just the beginning.

How did you get into the fashion business?

I was the head of PR and advertising for a company here in Moscow that worked with Donna Karan, Christian Lacroix, Thierry Mugler, and a slew of other brands, but when I turned 25 I wanted a change. A few years ago my friend Santiago Gonzalez and I went to a party at Saks Fifth Avenue in New York, and as I was going down the escalator I saw Christian Louboutin with Diane von Furstenberg going up the other way. I realized that was my chance to meet him, so I ran up the escalator to catch him and started shouting “Christian!” That was the start of our great friendship and business relationship. It was a fruitful meeting because it introduced me to DVF as well.

What is the Russian woman after in a fashion purchase?

Russian women are like all women in the world: They want to look beautiful. The difference is that our customers are more emotional buyers. They were deprived of all these luxuries 20 years ago and today they want to make sure that they can enjoy them fully. Our clients are very sophisticated buyers; many of them travel all over the world and are aware of today’s trends. The reason they come back is because we have an understanding of how to select the best pieces for our customers from the best designers all over the world. Today’s Russian woman wants to look sexy, smart, and young in a modern way.

Everyone in fashion is concerned with the current economic crisis. Have you seen a change in your stores since the downturn? Are you worried about any of your stores?

Our biggest problem is that the ruble has been devalued by about 30 percent, and considering that we import all of our goods from other parts of the world, that has been difficult. The government has stabilized the ruble, which has helped us. Compared to last year, sales have dropped, but our goal this year is just to stay in business. We were very careful when we made our orders for the coming season not to overbuy. Having said that, though, we still have expansion plans.

Indeed, I hear you have something very exciting in the works.

We are going to open a three-floor freestanding Oscar de la Renta store in the fall, including ready-to-wear, accessories, bridal, and the home line. It is going to be one of the most beautiful Oscar stores in the world—I promised Oscar that we would do the fashion show in Red Square, which will be amazing. And then at the end of the year, we are opening a two-story Chrome Hearts store, with an event so special Moscow has never seen anything like it.